While most of today’s generation people spend their time on casual jobs or surfing on social media sites, Tara Sargeant was busy building her Fashion brand.
The 23-years-old, Sydney University student, is the founder of bikini label TJ Swim company. She began her business out of her parents’ laundry at the age of 21 while studying full time as well as working part-time in the fashion industry. Tara Sargeant told:
“I found myself struggling to find a good quality, seamless Brazilian bikini,”
“I was always living in bikinis and had a passion for high fashion and thought there was a gap in the market,”
Tara Sargeant had been saving her money for a quite long time to go big overseas holiday, but instead, she decided to invest her savings $10,000 into her business.
As a fashion designer, she began designing bikinis by herself and sourced with a manufacturer in Bali who hand makes her TJ Swim’s products.
Her business growth strategy then was simply gifting bikinis to social media “influencers” who she believed were aligned with her brand. They would upload a photo of themselves wearing the bikini, tag the brand, and encourage consumers to click through and buy the product.
“The label took off so quickly in a short space of time, largely due to the fact that we were able to build such a strong online presence working with influencers to grow our following.”
“Our posts were going viral and we were able to reach a large market,”
I am fortunate to work with some strong, positive influencers who have a really good influence on young women.”
Tara has also given bikinis to celebrities such as Rosie Huntington-Whiteley, hairstylist Jen Atkin, and Chrissy Teigen. She always sees an increase in the product sales after a star is photographed wearing one of her designs. Tara said:
“In that instance, Chrissy [Teigen] didn’t have to tag the brand but she was spotted wearing one of our best-selling bikinis on a trip to Italy and she got papped”
Tara books social media influencers with large Instagram followings instead of hiring and searching traditional models for TJ Swim’s ad campaigns.
For example, Australian model Belle Lucia, who has 1.2 million Instagram followers, models TJ Swim’s latest collection on its online store.
In late 2015, TJ Swim has successfully built a six-figure annual turnover, and the business is currently valued at $3 million. In the first year, TJ Swim experienced 500 percent growth in sales. After succeeding as an entrepreneur, Tara Sargeant said:
“I’m finally able to move out of my parents’ laundry and we’re at a point now where we’re moving into a larger warehouse office,”
But with dozens of online bikini brands vying for space in a crowded market, Tara is aware of the challenges her business faces.
“The swimwear market, especially in Australia, is so competitive,” she said. “So we put a lot of time working on differentiating ourselves. We’re making sure we’re using more details and ribbed fabrics, which are really popular at the moment.”
Now, let’s explore Tara Sargeant wiki facts, age, birthday, height, boyfriend, net worth, and bio.
Tara Sargeant Wiki – Bio; Age, Parents, Height, Dating Affairs, Boyfriend and a Net worth
Tara Sargeant is a regular 21-year-old adult, like other ordinary people of Australia, who has accomplished her position in entrepreneur field. She was born in 1994 / 95 in Sydney, Australia whose birthday is kept confidential. However, her current age is 23.
Information about her parents and siblings are confined. However, at the age of 21, She began her fashion brand from her parent’s laundry with her $10,000 saving made to go big overseas holiday.
She is a Sydney University student. Her full name is Tara Jane Sargeant.
As for Tara Sargeant dating affair, her relationship status hasn’t been official yet. So, there are no any rumors about Tara Sargant boyfriend. It seems like she tends to hide her boyfriend from the media’s attention. Or, she has her focus on enlarging her company. Unless Tara herself clears the suspicion, we can’t confirm anything.